Casey Reid — Product Design

Admin Suite

Admin Suite project preview
Early wireframes and user flows

Background

My Approach

Discovery

Conducted collaborative workshops with product and engineering, resulting in validated insights and team alignment.

Design & Iteration

Starting with wireframes, I refined through critique cycles and stakeholder review.

Outcomes

$2.3M in incremental ARR. Since shipping, we've measured 18-point NPS lift.

Admin Suite

Shipping quality design requires collaboration and iteration. This piece explores why . The implications matter for teams and organizations.

The Thing

Whether you're shipping a new feature, this principle applies.